
YouTube is, in no uncertain terms, a cultural phenomenon. The site is visited by millions of visitors from around the world every hour and has become the primary source for sharing video content on the Web for everyone from major global corporations to aspiring singers with nothing more than a webcam and some heart. In fact, it's become so ingrained in our culture that people use the term "YouTube" to mean looking for videos in much the same way we use "Google" to mean performing any sort of online search (which is fitting, since YouTube is owned by Google).
But not only is the video-streaming site a great place to watch "teething English babies" or listen to the "greatest song about a day of the week ever produced", it's also a wonderful social media tool for brands to share content and connect with consumers in the digital world.
[Full Article: Website Magazine]
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